Communications Executive

Responsibilities

The Communications Executive promotes and supports communication initiatives.
He/She helps coordinating the marketing communications activities, including SEO content creation, SEO content planning and customer interactions. He/She arranges for online content, contributes to communication efforts, and oversees the online presence. He/She upholds the brand. He/She helps to create marketing materials.

Job Duties

• Creating, adjusting, and managing the editorial calendar.
• Developing engaging content in line with the brand image and addresses business goals and consumer needs.
• Analysing SEO content data to identify trends and anticipate consumer needs.
• Performing SEO content audits to assess how well existing content is performing.
• Performing SEO content gap analyses to determine what type of content is missing and what is needed.
• Delegating tasks to freelance writers and providing feedback.
• Oversees company social media pages
• Engage with customers on social media and other online platforms
• Assist managing online complaints, together with claim and customer service teams
• Audits and analyses online media presence and brand sentiment
• Coordinate with media partners to ensure that marketing and communication are implemented as planned
• Create a content marketing strategy to drive traffic, engagement, generating leads, delivering sales, retaining customers, and building brand awareness
• Develop brand voice to ensure consistency across all platforms
• Assist with integrating content strategy and brand campaigns to achieve KPIs
• Optimize content for search engines and lead generation
• Demonstrate understanding of assigned brand guidelines, product types, SEO and competitive landscape
• Present ideas, tactics, and strategies
• Prepare reports on online presence and brand sentiments
• Participate in all Marketing communications team initiatives as appropriate

Requirements

• Thai Native speaker
• Bachelor’s degree in Communications, Marketing, Journalism, or related field
• Previous experience in Marketing communications, SEO or brand building
• Understand consumer behaviours, target audience, consumer trends, and competitors before planning and execution
• Understanding of the current media landscape
• Self-motivated, team-oriented and creative
• High attention to detail with exceptional written and verbal communication skills
• Ability to multitask and manage multiple projects simultaneously using effective problem-solving skills
• Works well under pressure and within tight deadlines in a fast-paced environment
• Understanding of digital communications and media channels
• Experience with SEO Tools such as Ahrefs, SEMRush, etc
• Proficient in Microsoft Office
• Previous experience in Public Relations and existing network of media contacts are an advantage
• English copywriting skills are a strong advantage
• Experience with Google Analytics is a strong advantage
• Active, adaptive, customer -first mindset